A virtual receptionist that answers while you work
Molly picks up every call to your business number in a natural British voice. She answers questions, books appointments, and puts urgent calls through to you. Everything else lands in your inbox with a transcript and a next step.
From £4 a month. Pay only for the calls and texts you use. No minimum term.
- Incoming call while you're on a jobTue 10:42
Hi, you've reached Hardy Plumbing. I'm Molly. How can I help?
Molly, AI receptionistMy boiler's cut out and there's no hot water.
Sorry to hear that. What's your postcode, and is there an error code on the display?
Molly, AI receptionistSW11 4EF. It says F28.
Call summary in your inbox
Molly booked Dan for tomorrow at 8:30 and texted the customer a confirmation.
Quick answers
- What is a virtual receptionist?
- A service that answers your business calls when you can't. Line's is Molly, an AI receptionist who holds a real conversation and acts on what the caller needs.
- Does it cover evenings and weekends?
- Yes. Molly can answer around the clock, only outside your hours, or only when you don't pick up. You choose.
- How much does it cost?
- Molly is included on every Line plan. Plans start at £4 a month, and you pay only for the minutes she spends on calls.
More than a message-taking service
A traditional answering service writes down a name and number. Molly finishes the job: she answers the question, books the slot, or gets the right person on the line.
Set up in an afternoon
No engineer, no hardware, no contract. Three steps from sign-up to your first call.
- 1
Switch Molly on
Turn her on for your Line number. She can answer every call, or only the ones you miss.
- 2
Tell her about the business
Add your services, opening hours, prices, and team. It takes about ten minutes.
- 3
Read the summary
Every call appears in your inbox with the transcript, the caller's details, and what Molly did next.
What Molly does on a real call
She listens to why the caller rang and picks the right response.
| When this happens | Line does this | So you get |
|---|---|---|
| A new customer wants a quote | Asks what the job is, where it is, and when they need it. | A complete enquiry, ready to price. |
| A customer has an emergency | Confirms who they are, captures the problem, and transfers to your on-call number. | You take the call with the context already in hand. |
| Someone calls at 9pm | Answers as normal and books them in, or takes the details and promises a morning callback. | A booking, not a voicemail. |
Voicemail, a human answering service, or Molly
Three ways to handle the calls you can't take. What each one does with the caller, and what it costs you.
| Voicemail | Human answering service | Molly | |
|---|---|---|---|
| Who answers | Nobody. A recording. | A receptionist in a shared call centre | Molly, on your number, in a British voice |
| Speed to answer | After it rings out | A few rings, longer at peak times | Instantly |
| Hours | Always on, nobody listening | Business hours. Evenings and weekends cost more | Around the clock, or only the hours you choose |
| Knows your business | No | Reads the brief you gave them | Answers from your services, prices, hours, and FAQs |
| Books appointments | No | Some services, usually as an extra | Yes, into your calendar |
| Hand-off to a person | No | Transfers if someone is free | Flags the call to a named person by your rules, with the details |
| What you get afterwards | A recording to listen to | A message by email or text | The transcript, the caller's details, and the next step in your inbox |
| When it can't help | The caller hangs up | Takes a message | Says the team will confirm, takes the details, flags the call |
| Pricing model | Free | A monthly fee plus a charge per call or per minute | Per minute in credits. No per-call fee, no setup fee |
| Cost when you get busy | Nothing, and the calls are gone | Rises with every call | Rises with minutes, not calls |
| Setup | Already there | Days: a brief, a script, a contract | Minutes, from your dashboard |
Human answering service terms summarised from UK providers' public pricing pages in September 2026. Prices and terms vary by provider and call volume.
Questions people ask
Straight answers on setup, limits, and what it costs.
Never miss another customer
Pick a UK number, add your team, and choose what happens when you can't answer. Live in minutes, on the phone already in your pocket.