No-code workflows

Automate your calls and messages

Build workflows that handle inbound SMS, route calls, send auto-replies, and manage out-of-hours contacts — without writing a single line of code.

Get Your NumberSee Pricing

From £1.70/mo. No contracts. Cancel anytime.

Build your first workflow in minutes

Pick a trigger, add your conditions and actions, and go live. No developer needed, ever.

1

Choose a trigger

Select what starts your workflow — an inbound SMS, a missed call, a specific keyword, or a time-based rule.

2

Add conditions and actions

Set conditions (business hours, caller ID, message content) and chain actions (reply, route, forward, notify) in any order.

3

Go live instantly

Publish your workflow and it activates immediately. Edit, test, or pause at any time — no developer needed.

What can you automate? More than you'd think.

Every business has repetitive communication tasks. Line automations handle them so your team doesn't have to.

Out-of-hours handling

After 6pm, auto-reply to texts with your opening hours and send callers to voicemail with a professional greeting. Reactivate at 9am automatically.

Appointment reminders

Automatically send reminder texts 24 hours before a booking. If the customer replies 'cancel', trigger a cancellation flow.

Call triage

Route sales calls to one team member and support calls to another. Use a simple dial menu or route by caller ID automatically.

Lead capture

When someone texts a keyword like 'INFO', auto-reply with your pricing and notify your sales team immediately with the lead's number.

Everything in the workflow builder

Auto-replies, call routing, business hours rules, voicemail fallbacks, and conditional logic — all no-code.

Auto-reply SMS
Automatically reply to inbound texts with custom messages. Trigger by keyword, time of day, or when no one is available to respond.
Conditional routing
Build branching logic: if a caller presses 1, route to sales; if they press 2, route to support. No code, just a visual flow.
Business hours rules
Define your business hours and handle out-of-hours contacts differently — route to voicemail, send an auto-reply, or forward to an on-call number.
Call routing rules
Route incoming calls by number, time, day of week, or caller ID. Send VIP customers to the front of the queue automatically.
Voicemail fallbacks
When a call goes unanswered, automatically send a custom voicemail prompt and transcribe the recording to your inbox.
Trigger-based workflows
Trigger automations on events: new message received, call missed, keyword matched. Chain actions together into complete workflows.

Automations FAQ

Common questions about Line automations and workflows.

Do I need to write code to set up automations?

No. Line's workflow builder is entirely no-code. You pick triggers, add conditions, and chain actions using a visual interface. No developer or technical knowledge required.

What can trigger an automation?

Automations can be triggered by inbound SMS (including keyword matching), missed calls, voicemails, time of day, day of week, and specific caller IDs. You can combine multiple conditions using AND/OR logic.

Can automations send SMS replies automatically?

Yes. Auto-reply is one of the most common automation actions. You can set up keyword-based replies, out-of-hours auto-replies, or confirmation messages sent after a call — all without any manual action.

How does business hours routing work?

You define your business hours in Line (e.g., Mon–Fri 9am–6pm). Outside those hours, calls and messages are handled by a separate set of rules — for example, sending callers to voicemail or auto-replying to texts with your opening times.

Can I test an automation before it goes live?

Yes. You can test automations with a test number before publishing them. You can also pause or edit live automations at any time without losing your configuration.

Stop doing it manually

Set up automations for your most repetitive communication tasks — auto-replies, call routing, out-of-hours handling — and let Line handle them for you.

  • No-code visual workflow builder
  • Auto-reply SMS by keyword or time
  • Business hours routing
  • Call routing rules
  • Voicemail fallbacks
  • Conditional logic (AND/OR)
  • Test before going live
  • Edit or pause any time
Get Your Number

From £1.70/mo. Prices exclude VAT. Full pricing

Also explore: SMS & MMS · Voice calls · Shared team inbox

SMS & Call Automations | Workflow Builder | Line | Line