Pricing
Three plans, all pay-as-you-go for calls and texts. Every plan includes a mobile number. No contracts, no minimum periods, cancel anytime.
Starter
£4/mo thereafter
Only pay for what you use. Perfect for getting started.
Features
- 1 user
- Single mobile number included
- SMS from 4 credits
- Calls from 3 credits/min
- Shared inbox
- Voicemail
- Call forwarding & business hours
- Basic automations
1 credit = 1p. No contract. Cancel anytime.
Pro
MOST POPULARper month
For growing teams that need collaboration and automation.
Features
- 3 users
- Single mobile number included
- SMS from 3.5 credits
- Calls from 2.5 credits/min
- Voicemail transcription
- Assignments & notes
- AI suggested replies
- Basic integrations & analytics
1 credit = 1p. No contract. Cancel anytime.
Business
per month
Advanced controls and analytics for larger teams.
Features
- 10 users
- Single mobile number included
- 2,000 credits included
- SMS from 3 credits
- Calls from 2 credits/min
- Voicemail transcription
- Built for You automations
- Advanced integrations & analytics
- AI suggested replies
1 credit = 1p. No contract. Cancel anytime.
| Compare plans | Starter | Pro | Business |
|---|---|---|---|
| Pay-as-you-go rates | |||
| SMS | 4 credits | 3.5 credits | 3 credits |
| Outbound call — local number | 3 credits/min | 2.5 credits/min | 2 credits/min |
| Outbound call — mobile number | 4 credits/min | 3.5 credits/min | 3 credits/min |
| Features | |||
| Users | 1 | 3 | 10 |
| Shared inbox | |||
| Calls + SMS | PAYG | Cheaper PAYG | Cheapest PAYG |
| Voicemail | |||
| Transcription | PAYG | ||
| Call forwarding | |||
| Business hours | |||
| Assignments / notes | |||
| Automations | Basic | Built for You | |
| Integrations | Basic | ||
| Analytics | Basic | Advanced | |
| AI suggested replies | |||
| AI receptionist | Add-on | Add-on | Add-on |
| Additional users | £5 | £5 | £5 |
| Additional numbers | £6 | £5 | £4 |
| Support | Within 24 hours | Within 12 hours | Within 4 hours8 minutes avg. |
Add Molly to any plan
Molly answers your calls 24/7 — then does the work behind them. Each tier gives Molly more autonomy: from answering, to working, to running a whole function. You only meter voice; routine AI actions are included.
Molly Starter
Molly answers
100 voice minutes included · then 25p/min
Never miss another customer. Molly answers every call, handles questions, takes messages, and books simple appointments.
Features
- Answers calls 24/7
- Knowledge & FAQs
- Messages & call summaries
- Call transfers
- Calendar actions
Voice metered per minute. Routine AI actions included. Cancel anytime.
Molly Pro
MOST POPULARMolly works
500 voice minutes included · then 20p/min
Molly doesn't just take the message — she handles it. She books, follows up, updates your CRM, and makes outbound calls.
Features
- Everything in Starter
- SMS follow-up
- CRM read / write
- Multi-step work
- Proactive follow-up
- Outbound calls
- Custom tools (limited)
Voice metered per minute. Routine AI actions included. Cancel anytime.
Molly Operator
Molly owns it
2,000 voice minutes included · then 15p/min
Give Molly responsibility for a whole customer-facing function — with approval policies and autonomous workflows.
Features
- Everything in Pro
- Approval workflows
- Autonomous workflows
- Multiple departments / workflows
- Custom tools (full)
Voice metered per minute. Routine AI actions included. Cancel anytime.
| Compare Molly plans | Molly Starter | Molly Pro | Molly Operator |
|---|---|---|---|
| Capacity | |||
| Monthly | £49 | £149 | £399 |
| Voice included | 100 min | 500 min | 2,000 min |
| Overage | 25p/min | 20p/min | 15p/min |
| What Molly can do | |||
| Answers calls 24/7 | |||
| Knowledge & FAQs | |||
| Messages & summaries | |||
| Call transfers | |||
| Calendar actions | |||
| SMS follow-up | |||
| CRM read / write | |||
| Custom tools | Limited | ||
| Multi-step work | |||
| Proactive follow-up | |||
| Outbound calls | |||
| Approval workflows | |||
| Autonomous workflows | |||
| Multiple departments / workflows | |||
Every paid Line plan includes Molly voicemail — she picks up missed calls, takes a structured message, and posts it to your inbox. Upgrade to a Molly plan when you want her to answer every call and get the work done.
Prices exclude VAT. Calls and texts are billed in credits with per-invoice tiered pricing.