Does it work for a firm with more than one trade?

Yes. Tell the agent who does what and where. It asks the caller what the job is, picks the right tradesperson, and books into that person's diary. A sole trader gets the same receptionist with one diary.

Can it tell an emergency from a quote?

Yes, by rules you write. You decide which answers mean urgent. Urgent calls go to the on-call phone with the details. Everything else gets a booking or a callback time.

Will it give my prices?

It quotes from the price list you give it: call-out, hourly rate, and fixed prices. Anything not on the list, it says a tradesperson will confirm. It never invents a price.

Does it work with my job-management software?

Yes. Line connects to Tradify, ServiceM8, Jobber, and similar apps through Zapier, Make, n8n, or the REST API. The agent creates the job and updates it after the visit.

Do I have to use Molly?

No. Molly is the pre-built receptionist and the fastest start. You can also build your own agent in the agent editor, give it a different name and voice, and configure exactly what it does and what it must ask you first.

What does it cost for a trade business?

The AI receptionist is included with the Pro and Business plans and available as an add-on on Starter. Calls are billed per minute in credits. There's no setup fee and no minimum term. See the pricing page for current rates.

AI receptionist for tradespeople

The receptionist who never has to put the tools down

Whatever your trade, the phone rings when your hands are busiest. An AI receptionist on your Line number answers in your company name, finds out what the job is and where, quotes your call-out and the prices you have approved, books the visit into the right diary, and writes the job up in your CRM. It works for a sole trader, a two-van firm, or a multi-trade crew. Start with Molly, the pre-built receptionist, or build your own agent for the way you work.

Set up your receptionist Hear it answer a call

KPKestrel Property Maintenance07700 900318 · Incoming call

Incoming call while you're up a ladderWed 14:05
Kestrel Property Maintenance, how can I help?
Molly, AI receptionist
Hi, my letting agent gave me your number. I've got a fence panel down and a gate that won't shut. I need it sorted before the weekend.
We can do that. What's the postcode, and is it a timber panel or concrete posts?
Molly, AI receptionist
Timber. It's Chapel Road, LE2 3PQ.
Thanks. Ryan covers LE2 and has Thursday at 8:30 free. Repairs are the hourly rate plus materials, and Ryan will confirm the panel price on site. Shall I book Thursday?
Molly, AI receptionist
Yes, book it.
Job booked · Fencing repair · Ryan · Thu 08:30
Fence panel and gate, LE2 3PQ, letting-agent referral. Job created in the CRM, customer texted the confirmation, Ryan's name, and a request for a photo of the panel.

Everything a trade receptionist does, done by the agent

In a trade business the receptionist is the office. Each row below is a task the agent does on the call, or straight after it.

What a receptionist does	How the agent does it
Answers in your company name, on site or off	Picks up on the first ring with your greeting, 24/7, out of hours only, or only when nobody in the van answers.
Finds out what the job is and where	Asks the trade, the problem, the postcode, and access. Follows the question list you set for each type of work.
Sorts urgent from routine	Grades each call by your rules. A burst pipe or a tripped board goes to the on-call phone. A quote for a new fence gets the next visit slot.
Quotes the call-out fee and your standard prices	Reads your price list: call-out, hourly rate, and fixed prices for common jobs. Says a tradesperson will confirm anything not on it.
Books the visit into the right diary	Picks the person who does that trade and covers that postcode, finds the next gap in Google Calendar or Microsoft 365, and books it.
Keeps suppliers and subbies off the enquiry line	Recognises known numbers and routes a merchant or a subcontractor to the person who owns the job.
Texts the customer what to expect	Sends the time, the name of who is coming, and what to have ready, by SMS or WhatsApp.
Writes the job up in the CRM	Adds the customer, the address, the work, the photos they send, and the booking, to Line's CRM or your job sheet.
Chases quotes and reminds customers	Rings or texts the customer who never booked. Runs a reminder for the annual service, the gutter clear, or the next inspection.

Workflows a trade firm builds in an afternoon

Each one is a trigger, a few conditions, and actions in the workflow builder. No code. Change a step and it's live.

On-site call cover

Trigger: Inbound call, and no team member available

1Ring the office phone for 20 seconds
2If nobody picks up, the agent answers and takes the job details
3If it's an existing customer with an urgent problem, flags the on-call phone with the details
4Otherwise books the next visit slot and texts the confirmation
5Creates the job in the CRM and posts the summary to the shared inbox

Nobody climbs down a ladder to answer a quote call.

New enquiry to booked visit

Trigger: Inbound call, graded as a new quote

1The agent asks your qualifying questions: trade, postcode, access, and timing
2Checks the postcode is inside your service area
3Offers the next two quote slots for the right tradesperson
4Books the slot, texts a confirmation, and asks for photos by WhatsApp

Every new enquiry ends as a booked visit or a clear reason why not.

Evening and weekend cover

Trigger: Inbound call, outside your hours

1The agent answers with your out-of-hours greeting
2Asks whether it's an emergency and applies your emergency rules
3If yes, calls the on-call phone and passes the details
4If no, books the callback for the next working morning and texts the customer the time
5Logs the call and the transcript in the inbox

Evening callers get an answer and a time. You only get woken for a real emergency.

Built in the workflow builder: a trigger, conditions, and actions. The agent is one of the actions.

Tools and integrations the agent works with

A receptionist is only useful if they can get into the diary and the CRM. Connect the tools and the agent uses them on the call.

Google Calendar and Microsoft 365

One diary per tradesperson or per crew. The agent books into whoever does that trade and covers that postcode.

Your CRM

Creates the customer and the job, attaches the photos and the access notes, and moves the status after the visit.

SMS and WhatsApp

Confirmations, ETAs, photo requests, and the invoice link. Reads the reply and updates the job.

Sends the quote and the terms. Reads the reply so the agent knows when a quote is accepted.

Workflow builder

On-site cover, out-of-hours rules, service-area checks, and quote chasing, built visually.

Zapier, Make, n8n and the API

Pushes jobs into Tradify, ServiceM8, Jobber, or any job-management app through Zapier, Make, n8n, or the API.

Custom tools

Give the agent your own tool: check a van's live location, look up a merchant's stock, or read a customer's job history.

A Wednesday with the agent on the phones

What actually happens when the phone is covered all day.

07:30
A letting agent calls with three repairs across two properties. The agent logs each one, books two for today, and texts the tenants their ETAs.
09:50
You're on a roof. Four calls come in. All answered. One quote visit booked for Friday, one merchant routed to your business partner, two messages in the inbox.
12:10
The quote-chase workflow calls a customer from last week about a kitchen refit. She books it and the deposit request goes out by email.
14:35
A customer asks the agent to move Thursday's visit to Friday. The diary updates and you both get the new time.
18:00
Out-of-hours rule switches on. Calls now go to the agent first.
21:40
A tenant reports a boiler that has cut out. No smell of gas, heating only. The agent books the first slot tomorrow and texts the landlord.

Where it hands over to a person

The agent does the receptionist's job, not the trade's.

An emergency your rules mark as a person's call: a smell of gas, sparks from a socket, water near electrics. The agent gives the safety step, then flags the on-call phone at once.
A price outside your list. The agent does not guess. It says a tradesperson will confirm and books the callback.
A complaint or an invoice dispute. The agent takes the details and passes them to you. It never makes a promise you have not authorised.

Molly, or an agent you build

Molly is the pre-built receptionist. Switch her on and she does everything on this page. Or build your own agent in the editor: name it, choose its voice, give it your knowledge, connect its tools, and set what it may do on its own and what it must ask you first. The same agent can take sales calls, customer service, and bookings.

See what an agent can do

Questions trade businesses ask

Straight answers on setup, limits, and cost.

Line for tradespeople

The whole phone system for your trade: numbers, routing, texts, and the inbox.

AI receptionist

What the receptionist does on every call, and what it costs.

Workflow builder

Triggers, conditions, and actions for calls and messages.

Integrations

Zapier, Make, n8n, and the REST API.

Last reviewed 6 September 2026.

Put a receptionist on your number today

Pick a UK number or bring yours, switch the receptionist on, and tell it about the business. Included with Pro and Business, an add-on on Starter. No setup fee.

Get started See pricing