Can it book valuations and viewings into the negotiator's diary?

Yes. Connect each valuer's and negotiator's Google or Microsoft calendar, or your agency software, and the agent books the slot against the listing. Bookings can require a one-tap approval, and the vendor gets a text when a viewing is booked.

Will it qualify lettings applicants?

Yes, using the questions you set: position, budget, move-in date, and anything you need for referencing. It registers the applicant with their requirements and offers viewings on the properties that match. It doesn't make the decision on an applicant.

Can it call Rightmove and Zoopla leads back?

Yes. Pass the portal lead into Line through Zapier, Make, n8n, or the REST API, from Alto, Reapit, or your lead inbox, and the agent calls the applicant within minutes, qualifies them, and books the viewing. It covers Saturdays and evenings, when buyers are actually looking.

Will it give advice on offers, tenancy law, or deposits?

No. It records offers and flags them to the negotiator, and it answers factual questions from your knowledge base, like fees and opening hours. Legal and financial questions go to a person, and it keeps tenancy and financial detail out of automatic texts.

Do I have to use Molly?

No. Molly is the pre-built receptionist and the fastest start. You can also build your own agent in the agent editor, give it a different name and voice, and configure exactly what it does and what it must ask you first.

What does it cost for an estate agency?

The AI receptionist is included with the Pro and Business plans and available as an add-on on Starter. Calls are billed per minute in credits. There's no setup fee and no minimum term. See the pricing page for current rates.

AI receptionist for estate agents

The receptionist who's in the branch every Saturday

The valuation call comes in while every negotiator is out on a viewing. An AI receptionist on your Line number takes the address and the timeframe, books the valuer, finds the listing a buyer's asking about and books the viewing, qualifies the applicant, and rings the Rightmove lead back within minutes. Start with Molly, the pre-built receptionist, or build your own agent for sales, lettings, and management.

Set up your receptionist Hear it answer a call

FEFairfield Estates020 0000 0418 · Incoming call

Incoming call while the negotiators are out on viewingsSat 11:20
Fairfield Estates, how can I help?
Molly, AI receptionist
I've seen the two-bed on Alder Road on Rightmove. Can I view it this weekend?
Yes. Tom is showing it tomorrow and has 11:30 or 2:15. Before I book, can I ask about your position? Are you a first-time buyer, or do you have a property to sell?
Molly, AI receptionist
First-time buyers, mortgage in principle sorted. 11:30 works.
Booked. I'll text you the confirmation and the full address, and Tom will call if anything changes.
Molly, AI receptionist
Brilliant, thank you.
Viewing booked · 14 Alder Road · Tom · Sun 11:30
Applicant: first-time buyer, mortgage in principle. Registered against the listing in your CRM, confirmation texted, vendor told.

Everything an agency receptionist does, done by the agent

A good front desk in an agency gets the property, the position, and the slot before a negotiator picks up. Each job below is a thing the agent does on the call, or straight after it.

What a receptionist does	How the agent does it
Answers the phone in the agency's name, Saturdays included	Picks up on the first ring, all week or only when the branch can't, with your greeting.
Captures the valuation lead and books the valuer	Takes the address, property type, bedrooms, timeframe, and whether they're on with anyone else, then books a visit into the valuer's Google or Microsoft diary.
Books viewings against a listing	Finds the property from the road name or reference, checks the negotiator's diary, books the slot, and tells the vendor.
Qualifies buyers	Asks your questions: position, chain, mortgage in principle, and timescale. Records the answers on the applicant.
Qualifies lettings applicants	Asks position, budget, move-in date, and the questions you set for referencing. Registers the applicant with their requirements.
Triages tenant repairs	Identifies the managed property, grades the fault by your rules, sends urgent ones to the on-call contractor, and logs the rest for property management.
Calls portal leads back within minutes	When a Rightmove or Zoopla lead lands, rings the applicant, confirms the property, and books the viewing.
Takes offers and chain updates for the negotiator	Records the figure and the position, and flags it to the negotiator on the file. It doesn't negotiate.
Registers everything in the CRM	Creates the applicant, vendor, or landlord, attaches the property and the appointment, and updates the record when the viewing is done.

Workflows an agency builds in an afternoon

Each one is a trigger, a few conditions, and actions in the workflow builder. No code. Change a step and it's live.

Portal lead callback

Trigger: A Rightmove or Zoopla lead lands in your CRM, passed through Zapier or the API

1The agent calls the applicant within minutes of the lead arriving
2Confirms the property and asks your qualifying questions
3Books the viewing into the negotiator's diary
4If no answer, texts with the negotiator's name and a booking link, and tries again in an hour
5Registers the applicant against the listing

Portal leads get a call while they're still on the listing, not on Monday morning.

Valuation lead to booked appointment

Trigger: Inbound call asking about selling or letting a property

1The agent takes the address, property type, bedrooms, and timeframe
2Asks whether they're on the market with anyone else
3Books the valuation into the valuer's diary, with a one-tap approval if you want it
4Texts the confirmation and emails the valuer's profile
5Creates the lead in the CRM and notifies the sales manager

Every valuation enquiry becomes a diary appointment, not a note on the desk.

Tenant repair triage

Trigger: Inbound call from a tenant at a managed property, any hour

1The agent identifies the property and the tenant from the CRM
2Asks what's wrong and grades it by your rules: no heating, no water, a leak, a lock
3If urgent, calls the on-call contractor and texts the tenant the ETA
4If routine, logs the repair in your property management system and texts the tenant a reference
5The property manager sees the whole thing in the inbox in the morning

A contractor at 11pm for the burst pipe. A logged job, not a lost one, for the dripping tap.

Built in the workflow builder: a trigger, conditions, and actions. The agent is one of the actions.

Tools and integrations the agent works with

A receptionist is only useful if they can get into the diary and the CRM. Connect the tools and the agent uses them on the call.

Google Calendar and Microsoft 365

Diaries for each valuer and negotiator. The agent books viewings and valuations into whoever holds the listing and has the gap.

Your CRM

Creates applicants, vendors, and landlords, registers requirements, attaches viewings and valuations, and logs repairs against the managed property.

SMS and WhatsApp

Viewing confirmations with the address, valuation reminders, feedback requests after a viewing, and repair references for tenants.

Sends the valuer's profile, property particulars, and applicant forms. Reads replies so the agent knows a viewing was confirmed.

Workflow builder

Portal lead callbacks, valuation booking, repair triage, viewing feedback, and Saturday routing, built visually.

Zapier, Make, n8n and the API

Registers applicants and books appointments in Alto, Reapit, or your agency software, and picks up Rightmove and Zoopla leads, through Zapier, Make, n8n, or the API.

Custom tools

Give the agent your own tool: check a listing's status, read a property's contractor list, or look up whether a viewing has feedback.

A Saturday with the agent on the phones

What actually happens when the phone is covered all day.

08:50
A tenant has no hot water. The agent grades it urgent, calls the on-call plumber, and texts the tenant the ETA.
09:30
A Rightmove lead on a three-bed lands. The agent calls the applicant back, qualifies them, and books a viewing for Monday at 5.
10:10
A homeowner in the next postcode wants a valuation. Booked with Sarah for Tuesday at 5:30, sales manager notified.
11:45
Every negotiator is out. Five calls in twenty minutes, all answered. Three viewings booked, two applicants registered.
14:20
A lettings applicant on a budget and a move-in date next month. Registered, and offered viewings on the two flats that match.
17:35
Branch closed. The agent texts the day's applicants for viewing feedback and updates the vendors' files.

Where it hands over to a person

The agent does the receptionist's job, not the estate and letting agents's.

An offer, a chain update, or a negotiation. The agent records the details and flags them to the negotiator on the file. It doesn't negotiate or quote a figure.
A complaint from a vendor, a landlord, or a tenant. The agent takes the details and flags it to the branch manager.
Anything you mark ask-first: a valuation outside your patch, a viewing without the vendor's consent, or an urgent repair over your spend limit. It gives no legal or financial advice, and keeps tenancy and financial detail out of automatic texts.

Molly, or an agent you build

Molly is the pre-built receptionist. Switch her on and she does everything on this page. Or build your own agent in the editor: name it, choose its voice, give it your knowledge, connect its tools, and set what it may do on its own and what it must ask you first. The same agent can take sales calls, customer service, and bookings.

See what an agent can do

Questions estate and letting agents ask

Straight answers on setup, limits, and cost.

Line for estate and letting agents

The whole phone system for your trade: numbers, routing, texts, and the inbox.

AI receptionist

What the receptionist does on every call, and what it costs.

Workflow builder

Triggers, conditions, and actions for calls and messages.

Integrations

Zapier, Make, n8n, and the REST API.

Last reviewed 6 September 2026.

Put a receptionist on your number today

Pick a UK number or bring yours, switch the receptionist on, and tell it about the business. Included with Pro and Business, an add-on on Starter. No setup fee.

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